For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé by Marcus Collins

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

Marcus Collins

302 pages • first pub 2023 (editions) user-added

nonfiction medium-paced
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Description

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to inf...

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