Creating Customer Evangelists by Jackie Huba, Ben McConnell

Creating Customer Evangelists

Jackie Huba, Ben McConnell

242 pages first pub 2002 (editions)

nonfiction business informative inspiring slow-paced
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When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a po...

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