Marketing Communications: Integrating Offline and Online with Social Media by P.R. Smith, Ze Zook

Marketing Communications: Integrating Offline and Online with Social Media

P.R. Smith, Ze Zook

512 pages • first pub 2011 (editions)

informative lighthearted medium-paced
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Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Comm...

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