Celebration Capitalism and the Olympic Games by Jules Boykoff

Celebration Capitalism and the Olympic Games

Jules Boykoff

184 pages first pub 2013 (editions)

informative medium-paced
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The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwi...

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