Marketing the Third Reich: Persuasion, Packaging and Propaganda by Nicholas O'Shaughnessy

Marketing the Third Reich: Persuasion, Packaging and Propaganda

Routledge Studies in Fascism and the Far Right

Nicholas O'Shaughnessy

290 pages • first pub 2017 (editions)

nonfiction business history politics challenging informative slow-paced
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In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016)...

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