The Myths of Innovation by Scott Berkun

The Myths of Innovation

Scott Berkun

176 pages first pub 2007 (editions)

nonfiction business technology informative reflective medium-paced
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How do we know if a hot new technology will succeed or fail? Most of us, even experts, get it wrong all the time. We depend more than we realize on wishful thinking and romanticized ideas of history. In the new paperback edition of this fascinatin...

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