Marketing the Museum by Fiona MacLean

Marketing the Museum

Fiona MacLean

268 pages • missing pub info (editions)

informative lighthearted medium-paced

Description

In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome...

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