How Ideas Spread by Jonah Berger

How Ideas Spread

Jonah Berger

95 pages first pub 2014 (editions)

nonfiction business psychology informative medium-paced

Description

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?Welcome to the science of social epidemics: the cutting-edge study of...

Read more

Community Reviews Summary of 13 reviews

Average rating

3.85

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.