The Next Sustainability Wave: Building Boardroom Buy-in by L. Hunter Lovins, Bob Willard

The Next Sustainability Wave: Building Boardroom Buy-in

L. Hunter Lovins, Bob Willard

353 pages first pub 2005 (editions)

nonfiction business challenging informative medium-paced
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Emphasizing the importance of how sustainability is presented to corporate leaders—using the right language and avoiding threats to the status quo that provoke habitual corporate defense mechanisms—the book applies effective selling techniques to ...

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