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252 pages • first pub 1988 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Offers an overview for critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also intends to help in courses that imp...
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252 pages • first pub 1988 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Offers an overview for critical issues in marketing management. This book is suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. It is also intends to help in courses that imp...
Community Reviews
Content Warnings