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240 pages • first pub 2004 (editions)
ISBN/UID: 9780875843988
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 12 August 2004
Description
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhi...
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Content Warnings
240 pages • first pub 2004 (editions)
ISBN/UID: 9780875843988
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 12 August 2004
Description
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhi...
Community Reviews
Content Warnings