E-Business & E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey

E-Business & E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

768 pages • first pub 2001 (editions)

business informative medium-paced
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Description

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on...

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