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244 pages • missing pub info (editions)
ISBN/UID: 9780195994896
Format: Paperback
Language: English
Publisher: Oxford University Press Southern Africa
Publication date: 01 May 2011
Description
Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not on...
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244 pages • missing pub info (editions)
ISBN/UID: 9780195994896
Format: Paperback
Language: English
Publisher: Oxford University Press Southern Africa
Publication date: 01 May 2011
Description
Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not on...