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332 pages • missing pub info (editions)
ISBN/UID: 9781138165922
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 18 January 2017
Description
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will a...
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332 pages • missing pub info (editions)
ISBN/UID: 9781138165922
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 18 January 2017
Description
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will a...