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312 pages • first pub 1998 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to...
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312 pages • first pub 1998 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to...