Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior by Lutz Finger, Soumitra Dutta

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

Lutz Finger, Soumitra Dutta

304 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business val...

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