Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets by Luis Pedroza

Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets

Luis Pedroza

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nonfiction business economics informative medium-paced
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Description

"Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be." --Al Ries, author of Positioning and The 22 Immutable Laws of Branding"Filled with vivid, relevant ca...

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