Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences by Rick Barrera
Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences
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Rick Barrera
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Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences

Rick Barrera

missing page info Add in missing page information • first pub 2004 (editions)

informative reflective medium-paced
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Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ...

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