Marketing - Standalone book by Roger A. Kerin
Marketing - Standalone book

Roger A. Kerin

Marketing - Standalone book

Roger A. Kerin with Steven Hartley

768 pages first pub 1986 (editions)

nonfiction business economics informative medium-paced
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Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making rea...

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