Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation by Craig M. Vogel, Jonathan Cagan

Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation

Craig M. Vogel, Jonathan Cagan

416 pages • first pub 2012 (editions)

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For years, Jonathan Cagan's and Craig M. Vogel's "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mark...

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