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584 pages • missing pub info (editions)
ISBN/UID: 9781292017310
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 02 February 2017
Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
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584 pages • missing pub info (editions)
ISBN/UID: 9781292017310
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 02 February 2017
Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the p...
Community Reviews
Content Warnings