Hit Makers: How Things Become Popular by Derek Thompson

Hit Makers: How Things Become Popular

Derek Thompson

344 pages first pub 2017 (editions)

nonfiction business psychology science reflective slow-paced
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Description

With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity. Drawing on ancient history and modern headlines - fr...

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