The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Robert Barocci, Stephen D. Rappaport, Joe Plummer, Taddy Hall

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Robert Barocci, Stephen D. Rappaport, Joe Plummer, Taddy Hall

302 pages • first pub 2007 (editions)

nonfiction informative medium-paced
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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it righ...

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