Social Marketing: Improving the Quality of Life by Philip Kotler, Ned Roberto, Nancy R. Lee

Social Marketing: Improving the Quality of Life

Philip Kotler, Ned Roberto, Nancy R. Lee

456 pages • first pub 2002 (editions)

informative medium-paced

Description

This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text ...

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