A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon, Merry Baskin

A Master Class in Brand Planning: The Timeless Works of Stephen King

Judie Lannon, Merry Baskin

396 pages • first pub 2007 (editions)

nonfiction business informative medium-paced
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In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is com...

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