Introduction to Sport Marketing: Second Edition by Aaron C. T. Smith, Bob Stewart

Introduction to Sport Marketing: Second Edition

Sport Management

Aaron C. T. Smith, Bob Stewart

336 pages missing pub info (editions)

nonfiction business economics sports

Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effec...

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