The Substance of Style by Virginia Postrel
The Substance of Style
—
Virginia Postrel

The Substance of Style

Virginia Postrel

272 pages • first pub 2003 (editions)

nonfiction business design sociology informative reflective slow-paced

Description

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing ...

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