The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them by David H. Sandler, David H. Mattson

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

David H. Sandler, David H. Mattson

209 pages • first pub 2009 (editions)

nonfiction business informative slow-paced
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Description

Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes wit...

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