Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Josh Bernoff, Charlene Li

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Josh Bernoff, Charlene Li

352 pages • first pub 2008 (editions)

nonfiction business technology informative reflective slow-paced
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Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activiti...

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