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272 pages • missing pub info (editions)
ISBN/UID: 9781259834721
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 23 September 2016
Description
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever rese...
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Content Warnings
272 pages • missing pub info (editions)
ISBN/UID: 9781259834721
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 23 September 2016
Description
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever rese...
Community Reviews
Content Warnings