The Business of Sports: Cases and Text on Strategy and Management by George Foster, Bill Walsh

The Business of Sports: Cases and Text on Strategy and Management

George Foster, Bill Walsh

492 pages first pub 2005 (editions)

challenging informative medium-paced

Description

This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuati...

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