Marketing Strategy from the Masters by Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee
Marketing Strategy from the Masters

Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

1021 pages first pub 2010 (editions)

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Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and us...

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