Going Negative: How Attack Ads Shrink and Polarize the Electorate by Stephen Ansolabehere, Shanto Iyengar

Going Negative: How Attack Ads Shrink and Polarize the Electorate

Stephen Ansolabehere, Shanto Iyengar

missing page info Add in missing page information • first pub 1996 (editions)

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Drawing on both laboratory experiments and the real world of America's presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political con...

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