Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

240 pages • first pub 1994 (editions)

nonfiction business informative slow-paced
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The global phenomenon, embraced by business worldwide and now published in more than 40 languages.This international bestseller challenges everything you thought you knew about the requirements for strategic success.Since the dawn of the industria...

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