The Power of Product Platforms by Marc H. Meyer, Alvin Lehnerd

The Power of Product Platforms

Marc H. Meyer, Alvin Lehnerd

288 pages first pub 1997 (editions)

nonfiction business informative medium-paced

Description

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product pro...

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