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64 pages • missing pub info (editions)
ISBN/UID: 9783846522387
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 05 October 2011
Description
The purpose of this monograph is to understand the elements which exist within a brand and how they can impact the consumer. This paper will examine how consumers perceive brands with the use of Aaker's personality dimensions and also use Fournier...
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64 pages • missing pub info (editions)
ISBN/UID: 9783846522387
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 05 October 2011
Description
The purpose of this monograph is to understand the elements which exist within a brand and how they can impact the consumer. This paper will examine how consumers perceive brands with the use of Aaker's personality dimensions and also use Fournier...
Community Reviews
Content Warnings