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360 pages • missing pub info (editions)
ISBN/UID: 9780765640901
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 10 April 2015
Description
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media p...
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360 pages • missing pub info (editions)
ISBN/UID: 9780765640901
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 10 April 2015
Description
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media p...
Community Reviews
Content Warnings