Marketing Research: An Applied Orientation by Naresh Malhotra

Marketing Research: An Applied Orientation

What's New in Marketing

Naresh Malhotra

896 pages missing pub info (editions)

nonfiction business economics challenging informative slow-paced
Powered by AI (Beta)
Loading...

Description

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing...

Read more

Community Reviews

Loading...

Content Warnings

Loading...