Coca Cola por dentro: La historia de vida de un CEO en la construcción de la marca más popular del mundo. by David Beasley, Neville Isdell

Coca Cola por dentro: La historia de vida de un CEO en la construcción de la marca más popular del mundo.

David Beasley, Neville Isdell

168 pages first pub 2011 (editions)

nonfiction biography business adventurous informative slow-paced
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Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal an...

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