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168 pages • first pub 2011 (editions)
ISBN/UID: 9780312617950
Format: Digital
Language: Spanish
Publisher: TEMAS Grupo Editorial
Publication date: 01 October 2011
Description
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal an...
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168 pages • first pub 2011 (editions)
ISBN/UID: 9780312617950
Format: Digital
Language: Spanish
Publisher: TEMAS Grupo Editorial
Publication date: 01 October 2011
Description
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal an...