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1947 pages • first pub 2006 (editions)
ISBN/UID: 9780787673567
Format: Hardcover
Language: English
Publisher: Gale
Publication date: Not specified
Description
The second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the tar...
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Content Warnings
1947 pages • first pub 2006 (editions)
ISBN/UID: 9780787673567
Format: Hardcover
Language: English
Publisher: Gale
Publication date: Not specified
Description
The second volume explores nearly 475 major marketing and advertising campaigns from 1999-2006. Entries profile recent print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the tar...
Community Reviews
Content Warnings