How to Market Books by Alison Baverstock, Susannah Bowen

How to Market Books

Alison Baverstock, Susannah Bowen

482 pages first pub 1993 (editions)

nonfiction reference informative medium-paced
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Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and ...

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