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344 pages • missing pub info (editions)
ISBN/UID: 9780749476342
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 28 October 2013
Description
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated bus...
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344 pages • missing pub info (editions)
ISBN/UID: 9780749476342
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 28 October 2013
Description
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated bus...