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479 pages • first pub 1994 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 c...
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479 pages • first pub 1994 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 c...