Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

208 pages first pub 2016 (editions)

nonfiction business informative slow-paced

Description

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate t...

Read more

Community Reviews Summary of 46 reviews

Moods

informative 100%
reflective 33%

Pace

medium 66%
fast 33%

Average rating

3.7

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.