Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

208 pages first pub 2016 (editions)

nonfiction business informative slow-paced
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate t...

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