The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize by David Arnold

The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

David Arnold

256 pages missing pub info (editions)

nonfiction business economics politics challenging informative medium-paced
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Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets ...

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