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208 pages • missing pub info (editions)
ISBN/UID: 9781118611319
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 07 October 2013
Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, a...
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Content Warnings
208 pages • missing pub info (editions)
ISBN/UID: 9781118611319
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 07 October 2013
Description
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, a...
Community Reviews
Content Warnings