Donor-Centered Planned Gift Marketing by Michael J. Rosen

Donor-Centered Planned Gift Marketing

AFP/Wiley Fund Development

Michael J. Rosen

384 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for al...

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