Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Scott M. Davis
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Scott M. Davis with Michael Dunn, David A. Aaker

320 pages • first pub 2002 (editions)

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