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261 pages • first pub 2008 (editions)
ISBN/UID: 9781400063918
Format: Hardcover
Language: English
Publisher: Random House
Publication date: Not specified
Description
Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy ha...
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261 pages • first pub 2008 (editions)
ISBN/UID: 9781400063918
Format: Hardcover
Language: English
Publisher: Random House
Publication date: Not specified
Description
Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy ha...
Community Reviews
Content Warnings