The Invisible Grail: How Brands Can Use Words to Captivate Audiences by John Simmons

The Invisible Grail: How Brands Can Use Words to Captivate Audiences

John Simmons

224 pages first pub 2003 (editions)

nonfiction business informative medium-paced
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Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such a...

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